Associate Director of Digital Influence

Digital · Birmingham, Alabama
Department Digital
Employment Type Full time
Minimum Experience Manager/Supervisor

WHO WE ARE:

Markstein is a creative communications agency headquartered in Birmingham, Ala that unlocks opportunity for our team and our clients through insightful storytelling and modern marketing. We are seeking a digital media professional with 5-7 years of experience developing and implementing robust digital marketing strategies. This individual will be expected to advance and differentiate our current digital content and strategy offerings including content generation, digital listening, monitoring, measurement and consultation.  

 

WHO YOU ARE:

You are an innovator, trendwatcher and intellectually curious professional who can connect digital media to all other aspects of a company’s business, creating opportunities. An ability to handle multiple tasks, meet deadlines and manage priorities comes naturally – this is an agency environment. You may like to focus solo, but you work best in a team–collaboration is in your blood. Contributing to pitches and thinking about new business opportunities excites you.

 

WHAT YOU’LL DO:

  • Gather, synthesize, and apply digital insights to big-picture, integrated thinking
  • Create actionable and measurable digital strategies that maximize results
  • Lead organic content strategy development for companies across different industries with innovative, relevant subject matter and distinct voices specific to each client
  • Collaborate with media and analytics team to support paid digital media efforts
  • Build online channels and content for clients to support their businesses and strategic objectives
  • Build and execute e-mail strategies and campaigns
  • Engage and interact with clients and new business prospects, demonstrating exceptional client service and relationship management skills
  • Translate and manage the integration of website development with all other digital components 
  • Support business development opportunities by collaborating with internal teams 

 

REQUIREMENTSSTRONG EXPERIENCE WITH: 

  • Maximizing Google analytics and other analytics/reporting tools to inform recommendations and strategies 
  • Developing Search Engine Marketing and Optimization strategies and tactics 
  • Developing social media strategies, including content development and the gathering of data insights across key social channels 
  • Understanding of web and development disciplines and how they integrate with an overall digital strategy 
  • Connecting digital assets to measurable KPIs in order to translate ROI for clients 

 

SKILLS 

  •  Holds self responsible for assigned large and small projects
  • Acute attention to detail 
  • Strong organizational skills
  • Exceptional written and verbal communication skills 
  • Capable of working in a collaborative, fast-paced environment 
  • Excellent client service, relationship management and presentation skills
  • Experience tracking, measuring, contributing to and leading media and social media trends 

 

QUALIFICATIONS 

  •  Bachelor’s degree in business, marketing, advertising, communications, journalism or related field
  • Minimum 5 years of digital/social strategy experience, agency experience preferred

    Thank You

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    • Location
      Birmingham, Alabama
    • Department
      Digital
    • Employment Type
      Full time
    • Minimum Experience
      Manager/Supervisor